Our mission is to create clean, natural, and sustainable products with those who are neglected within the beauty industry in mind—products that actually work, are affordable, and environmentally sustainable. We aim to break down discriminatory ideals that claim inherited traits like darker skin and afro-hair are something to be fixed instead of being celebrated. We formulate skincare and haircare that are not defined by gender nor age, with formulations created to target areas of concern rather than being created ‘for men’ or ‘for women’. Skin is simply just skin, and it cannot be confined to the gender binary when so many individuals exist outside of it.